OUR DYNAMIC APPROACH TO HEATHCARE SEO INCLUDES
- Keyword Research: We utilize keyword tools, Google analytics, and more than 12 years of combined digital marketing experience to identify the most important search targets.
- On-Page SEO: We apply our list of more than 100 SEO checkpoints to every healthcare practice’s website to ensure maximum visibility and relevancy.
- Off-Page SEO: With ongoing citation placement, link building and industry outreach, our team works to continually increase your healthcare practice’s search relevance to grow and/or hold onto rankings.
- Content Marketing Strategy: Every healthcare website package includes a calculated content strategy to attract the people your practice needs to grow.
- Analytics & Reporting: With the power Google Analytics & personalized ranking reports, we know where your website’s traffic comes from, how much time your visitors spend on your website, which pages are most popular and more, every month.
our in-depth strategy brings results
Healthcare SEO from Healthcare Marketing Gurus is a dynamic process that begins with an understanding of your goals for finding new patients. When our healthcare SEO experts fully understand your goals, we’ll be able to conduct in-depth keyword research to ensure your website’s optimization is targeted for the most relevant keywords that every day people actually use to search for a health professional like you in their area. It doesn’t help you to rank for search terms that no is actually searching for. This is why it is especially important that we target your practice’s website toward a wide variety of strong keywords that are based on actual search volume. If your website has great rankings for keywords that have high search volume on sites like Google, Bing or Yahoo, then you will have a better opportunity to reach those new patients.
the importance of working with a reputable seo firm
All Search Engine Optimization strategies are not equal. The number of online marketing companies that provide SEO for health professionals and practices grows every day. Because of that, it is critical that you are aware that few of these companies are actually doing great work. The truth of the matter is that many healthcare SEO and healthcare advertising agencies are using risky, unproven tactics. These tactics can even result in your practice being penalized by Google! It’s unfortunate that the online marketing world must combat these negative aspects of SEO, but at Healthcare Marketing Gurus we are working daily to show health professionals everywhere the numerous benefits of a properly optimized, and well executed online marketing campaign. Google alone uses over 200 known factors to determine search engine results page rankings. Although only a few select Google engineers have knowledge of these factors, our skilled and experienced SEO team has spent years carefully researching and testing to reliably prove which factors of website development and design are critical to your practice’s search rankings. When you work with Healthcare Marketing Gurus, you’ll see how our skill and organization serves to back up the results we have earned for clients nationwide.
a well-rounded approach to digital marketing
YYou should be aware, high visibility on Google, Bing and Yahoo does not guarantee new clients for your business. However, high online search visibility for healthcare practices like yours is critical to your success but is still only one piece of the internet marketing picture. There are several critical elements that combine to create a comprehensive approach to online visibility. When applied properly, a custom website design, high quality content; and a carefully monitored pay-per-click advertising campaign are all essential tools that will propel your practice to sustained online success. All of these can be key factors when maximizing your website’s potential and convert visitors into appointment setting patients.