Several tools can help you to choose the right keywords for your PPC campaign, including Keyword Discovery and WordTracker. If you want to use these tools, just enter the keyword or phrase that you want to target. Depending on your budget and goals, you need to choose a combination of low-volume long-tail keywords and high-volume keywords. You also need to target and refine even further by including negative keywords. For instance, if you run a grocery store but do not deliver, add ‘deliver’ as a negative keyword. By spending more time on your keyword selection, you can greatly improve your sales while keeping your budget intact.
Refine your ad copy
When you spend your time targeting the right customer, you need to get their attention with the right ad copy. What type of ads does your completion have? You should make sure that you set yourself apart from them. To increase the clicks to your ad, include targeted keywords in it. The easiest way to do this is by using the Google Adwords’ Dynamic Keyword Insertion Tool.
Most pay-per-click platforms offer a number of location targeting options. The most robust one is Google Adwords. Depending on where you are and what business you are running, being able to laser-focus your ad makes a huge difference performance-wise. You need to target your region, country, zip code, and state. When deciding where to target your PPC ad, you should consider several factors. Assuming your willingness to ship internationally and no potential language barriers, you may even choose to target worldwide.
Finally, to really make PPC campaigns work, you need to include them in your larger marketing effort. When you synchronize the message that you push in your PR with the one in your PPC ads, print ads, and online media buys, you will improve your company’s presence, and solidify trust, name recognition, and branding. This means that searchers will be more likely to recognize your products and company name.
If you are on a shoestring budget, you should start your PPC campaigns based on seasons. For instance, if say you are running sports goods store online, you should campaign in the summer and winter. Alternatively, if you sell custom greeting cards, you need to create campaigns around Christmas, Mother’s day, and Valentine’s Day. Test all the major holidays to find out which one gives you the most bang for your buck.
Placement marketing is specific to Google Adwords. It allows you to choose the websites on which you want your ads to appear. This tip comes in handy when you are launching a new product that people will not know about. If you know the type of sites that your potential customers visit, you will be able to target them.