Every business needs to have a website set up – it doesn’t matter how big or small the business is. However, simply throwing up a website isn’t going to do much. The whole point of a website is to provide your business with a platform from which to market your brand online. This means that a good website design is an absolute necessity. The following are seven essential elements that your small business website design should have:
- A well written about page – The about page is much more than just a brief summary about your company. It’s most likely going to be one of the most visited pages on your site, so it’s important that you put some effort into creating an about page is not only relatable and human but that’s also value-focused. It should provide information on the types of benefits you can offer to customers and not just a history of your company.
- A blog – The blog is a vital component to your content marketing strategy. You should use it to provide visitors with content that is relevant and valuable to your customers. Not only can your blog help to attract regular readers and help build brand trust and authority, but it can also help your site to rank higher on search engine pages.
- A user-friendly design – A website that isn’t user-friendly is going to make it difficult to keep visitors on your site. Make sure that your website is easy to navigate. This means providing easily accessible links to the main pages of your site and providing visitors with an effective search function. You should also pay attention to loading times – if it takes longer than a few seconds for your web pages to load, many of your visitors will back out of your site out of frustration.
- An aesthetically pleasing design – Simple and elegant is the way to go. Don’t use too many extravagant fonts and colors or else you’ll overwhelm your visitors. Make sure the color of your site’s background is a contrast to your font to keep it easy to read. You should also limit your fonts to two styles, one for your headers and one for your content.
- Calls-to-action – Your visitors aren’t going to know what you want them to do unless you tell them, whether it’s to call your company or sign up to your newsletter, to name a few options. Make sure that every one of your web pages has a call-to-action that’s easily located.
- Contact information – Make it easy for visitors to contact you by providing a phone number and email address on every page of your site.
- A separate contact page – Have a separate contact page that includes your company’s address, hours, phone number and email address along with a call-to-action and an email capture form.
To ensure that your website can work as a solid foundation for your online marketing efforts, make sure that you use these seven elements in your small business website design.